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September 18, 2013 AT 12:44 PM
Shortly after iOS 7 became available to the public, Apple followed up with a commercial focusing on 5c's software. The ad is titled "Designed Together" and its purpose is to show a seamless connection between the iPhone 5c and the colorful new operating system. Interest in the cheaper of the two upcoming iPhone models is reportedly lower than Apple might have anticipated, which might explain the increased focus on the 5c in the days leading up to launch.