NEW YORK (AP) — The producers behind one of the largest comedy festivals in the world are launching a new theatrical subsidiary that hopes to become a major player on Broadway and in London's West End.

The Just For Laughs Group on Monday unveiled its new stage-orientated producing division and said Adam Blanshay will be its chief executive officer.

Just For Laughs Theatricals, which will be based in New York City, is already signed on to help produce the new Broadway musical "Kinky Boots," the West End productions of "A Chorus Line," ''Old Times" with Kristin Scott Thomas, and "Merrily We Roll Along." Future projects include the new Broadway musical "Bullets Over Broadway" in 2014.

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Online: http://www.hahaha.com/en/about-us/theatricals