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October 11, 2013 AT 11:10 AM
A new commercial featuring Lorde’s Royals has blown up online. In the commercial for the Samsung Galaxy Note 3, kids in a low income neighborhood are singing Lorde’s Royals. A mysterious stranger known as "the Developer" arrives and starts his plan, demolishing the neighborhood! A soccer field is shown to be underneath the destruction and "the Developer" is revealed as none other than Lionel Messi himself.