NATURALLY BEAUTIFUL: No new cosmetic product sold in Europe can contain ingredients tested on animals, thanks to a European Union ban introduced Monday that was cheered by animal rights groups.

UNINTENDED EFFECT: The cosmetic industry's European trade body said the ban threatens its competitiveness and is premature because there is still no alternative for several specific animal tests to ensure all the ingredients' safety.

AT THE BEAUTY COUNTER: Consumers are unlikely to notice immediate changes because products containing ingredients that were tested on animals before the ban can remain on the shelves.