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Nissan Friend-ME Concept at IAA 2013

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October 18, 2013 AT 1:58 PM
With its exterior design, Nissan Friend-ME addresses a fine balance that middle-class Bālínghòu youth must heed. "We call our solution Distilled Da Qi," said Taiji Toyota, Vice President of Nissan Design China. "Da Qi is about casting an aura, about standing out, but at the same time going with the flow, fitting in. It's a question of balance, and we've worked to refine it right down to the essence. The result adds an entirely new and youthful dimension to the sedan category."