TRENTON, N.J. (AP) — Banners and signs proclaiming New Jersey's resilience post-Superstorm Sandy have gone up in the nation's capital.
They read "New Jersey: A State of Resilience."
The ad campaign is being spearheaded by the state's privately funded marketing arm, Choose New Jersey Inc., a nonprofit corporation set up to promote the state as a place to invest and do business.
Signs are already up on the sides of 150 buses in Washington in time for the presidential inauguration, and will remain there at least a month, the organization said. Four huge banners have also gone up, for a shorter period of time, at Washington's Union Station.
They all show silhouetted construction workers but make no reference to Gov. Chris Christie, who has become the face of New Jersey's recovery efforts and its determination to rebuild as quickly as possible.
The ads will also appear in New Orleans during the Super Bowl and Mardi Gras, and in other major markets through the year.
In addition, they'll show up soon on billboards in New Jersey, and in television spots, magazines, newspapers and social media platforms, Choose New Jersey said.
The corporation operates in partnership with the state Economic Development Authority and the New Jersey Business Action Center, under oversight by the lieutenant governor's office.
Choose New Jersey said it partnered with The New Jersey Advertising Club to mobilize the advertising and marketing industry to donate design, production and advertising space for the campaign.