The Obama administration is taking to the airwaves with a $1 million gun safety radio and television campaign, the Justice Department announced today.
The campaign will urge gun owners to properly store their firearms to keep them from falling into the wrong hands, as well as encouraging people to report lost or stolen guns to law enforcement.
The ads, produced by the National Crime Prevention Council, will run this summer on more than 1,700 television stations, nearly 15,000 radio stations and more than 500 cable networks.
“As part of President Obama’s comprehensive plan to reduce gun violence, the Administration is committed to working with firearm owners and enthusiasts to prevent tragic accidents and keep guns from falling into the wrong hands,” said Attorney General Eric Holder in a statement. “We are determined to implement the kinds of common-sense solutions that our citizens — and especially our young people — deserve.”
More stringent gun storage laws are one part of the gun violence legislation the Obama administration is pushing for.
Vice President Joe Biden said during a Facebook town hall with Parents Magazine in February the administration supports legislation that would ensure “that a loaded weapon is not in the reach of a stranger or a family member who is not competent to use it.”