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Obama campaign used math to determine which celebrities should host dinners

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How did Sarah Jessica Parker end up hosting a fundraiser for President Obama's re-election campaign? It wasn't because the first lady liked "Sex and the City." A Time piece reveals that the Obama camp used intense data crunching to decide just about everything, down to how to reach women under age 35 in Miami-Dade County and which celebrity should host a dinner contest. The number crunchers...

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