President Obama has selected Rufus Gifford, best known to supporters as the guy writing studiously-casual fundraising emails, as his choice to represent the United States in Denmark.
“I am just so happy,” Gifford wrote in a fundraising email last May, before he even found out he would be an ambassador. “If you’re proud of our president, this is a great time to make a donation to the campaign.”
He also pitched events with “Obama, Clooney, and you” in emails soliciting contributions that would enter the donor into a raffle to attend the fundraiser that George Clooney hosted on Obama’s behalf.
“We’ll take care of airfare and accommodations — all you need to do is think about who you’d ask to join you for an evening with President Obama and George Clooney,” Gifford said. “When you pitch in, you’ll also help build this grassroots organization at a crucial moment in the campaign.”
Right before the election, he wrote an email “saying goodbye to your inbox,” only to say “Hi, again” when he began as finance chairman for the second inaugural. “Missed you guys,” Gifford wrote. “Thanks for all you’ve done and all you’re doing.”
Before he was a finance director, Gifford was a political consultant. Here’s his resume, via the White House Press Office:
Rufus Gifford most recently served as Finance Chair of the Presidential Inaugural Committee. He served as Finance Director for Obama for America from 2011 to 2012, and as Finance Director for the Democratic National Committee from 2009 to 2011. From 2008 to 2009, he was the California Finance Director for the Presidential Inaugural Committee, after working as a political consultant in California from 2004 to 2008. From 1998 to 2004, Mr. Gifford was Creative Executive for Davis Entertainment, an independent film company based in Los Angeles. He is currently a Federal Club Member of the Human Rights Campaign and a Partner in Conservation for the World Wildlife Fund. He received a B.A. from Brown University.