Rollouts have been getting a bad name since the Battle of the Bulge, but usually not because the product was unavailable.
New Coke, the Ford Pinto, the USFL — all launched on time. The public said "meh," and they went away.
Non-transparent pricing has been dead longer than Elvis. The first thing you show folks is the price, not the last.
Single-screen data gulps are my preferred...