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Obamacare's failure masks problems with state exchanges such as CoveredCA.com

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"CPL" is short hand for "cost per lead." "CPM" means "cost per thousand." "CPC" is, of course, "cost per click." These are all measurements of advertising efficiency. The dollars spent marketing bring a return in customer attention and perhaps purchase. No serious business spending serious money on marketing and advertising fails to know its CPL, CPM or CPC. No serious business, in other words,...

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