Comments on:

Obamacare's failure masks problems with state exchanges such as CoveredCA.com

Back to the article » By |
"CPL" is short hand for "cost per lead." "CPM" means "cost per thousand." "CPC" is, of course, "cost per click." These are all measurements of advertising efficiency. The dollars spent marketing bring a return in customer attention and perhaps purchase. No serious business spending serious money on marketing and advertising fails to know its CPL, CPM or CPC. No serious business, in...