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Topics: Obamacare

Obama's economy: Using mom to sell health insurance to 26-year-olds

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Beltway Confidential,Opinion,Obamacare,Ashe Schow,Healthcare.gov

In the latest attempt by the Obama administration to get healthy 26-year-olds to sign up for expensive health insurance they can't afford and don't need, the marketing geniuses at healthcare.gov have decided to go nuclear: Mom.


Mom, wearing a shirt unbuttoned just a bit too low, sternly warns her child to sign up for health insurance or she won’t leave.

Because 26-year-old adults are more afraid of their moms than they are of financial ruin.

Remember that Obamacare requires insurance companies to allow “children” to stay on their parent's health insurance plans until they are 26, meaning that mom up there is giving the guilt trip to someone who isn't under her care anymore.

But also remember that this is Obama's economy, and at least 13.6 percent of Americans between the ages of 25 and 34 were living with their parents in 2012, according to the Census Bureau.

And Americans of that age group are more likely to be “struggling” than those not living at home.

Memo to healthcare.gov: Your lame attempts to connect with the youth have become condescending.

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