One Direction 'Our Moment' Fragrance Racks Up $100-Million in Pre-Orders

September 06, 2013 AT 1:17 PM
One Direction has a hit fragrance to add to their hit movie, 'This Is Us,' and songs, like 'Best Song Ever.' As John Basedow (@JohnBasedow) reports, 'Our Moment,' the boys' debut perfume, has racked up $100-million in advance sales. The commercial, which features Harry, Zayn, Niall, Liam and Louis playing around with everything from flowers to feet, is targeted to the 'X Factor' boy band's large tween fan base.