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August 30, 2013 AT 2:24 PM
"One Direction: This Is Us" kicked off the Labor Day weekend box office on a high note, debuting to a strong $2.7 million opening on Thursday. The concert film is is on track to be the top grossing film of the weekend, analysts predict. The documentary about the hunky British five-some is expected to draw more than $20 million at the box office, while inciting mass hysteria among pre-teen girls-- and perhaps Sony as well.