What a difference four years makes. The toast of the world in his first Inauguration, President Obama's second turn at giving his Inaugural Address isn't drawing the the same huge crowds and support.

The latest sign: His Inaugural online store, which has been open for less than a week, is already offering a storewide 10 percent off sale.

The email to supporters send out Saturday said: "Grand opening! We're celebrating with 10% off." The discount comes if supporters spend $10 or more.

Retailers typically offer grand opening sales of new stores, but the purpose of the Obama store is different. The goods sold, from $15 tube socks to $7,500 medals, pay for his Inauguration and there isn't a lot of time to raise money for the January 21st event.