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Peugeot 308 R CONCEPT at IAA 2013

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October 18, 2013 AT 1:58 PM
"The new Peugeot 308 has a pure and technological exterior design that speaks of high strength and high quality," says Gilles Vidal, Design Director, Peugeot. With its compact length of 4.25 metres and well-balanced proportions, the New Peugeot 308 projects a classy and sophisticated presence. The front is dominated by an evolutionary reinterpretation of the brand's 'floating' front grille, and by the strong lighting signature. Slim full-LED headlamps are standard on the majority of trim levels and a world-first in the segment. The high quality of design continues at the rear, with the three Peugeot (lion) 'claws' drawn by the rear LED lamps.