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January 27, 2014 AT 3:00 PM
It's the first time Smokey Bear 's ever added fuel to a fire, telling TMZ, he couldn't be more excited that Pharrell ripped off his famous hat last night at the Grammys. If you didn't watch the Grammys last night, you probably still saw Pharrell's insane Smokey Bear styled hat somewhere on the horizon ... and it caused a FIRESTORM on the Internet. Even Arby's got in on the action ... tweeting, "Hey @Pharrell, can we have our hat back?" Pharrell tweeted back, "Y'all tryna start a roast beef?"