June 19, 2013

Washington Secrets

Politico order: Mention Marco Rubio SOTU response a lot to drive traffic

BY: PAUL BEDARD FEBRUARY 12, 2013 | 5:47 PM
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While it may be President Obama's night, it seems that those who read stories about the State of the Union online are just as or more interested in the GOP rebuttal from Sen. Marco Rubio.

According to a Politico digital editor's memo, revealed by FishbowlDC Tuesday night, Rubio's name seems to have more cache than Obama's.

The memo lists the words and phrases that drive traffic to Politico's website, and it mentions Rubio five times, Obama just twice.

The key Obama phrases Politico is urging writers to use in stories and headlines:

-- Obama speech.

-- Obama State of the Union 2013.

The key Rubio phrases:

-- Marco Rubio response.

-- Marco Rubio rebuttal.

-- Marco Rubio speech.

-- Marco Rubio family.

-- Marco Rubio wife.

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