Early reviews of the new Biblical movie “Noah” describing star Russell Crowe's character as dark, drunk and obsessed with overpopulation are driving Christians away from the movie six weeks before its premier, possibly robbing Paramount Pictures of tens of millions of dollars spent by so-called faith consumers.
One group that charts the $1.75 trillion spent annually by faith consumers has already started polling Christian reactions to the movie, out March 28, and the results are not good and could lead to a protest of Noah.
The group Faith Driven Consumer, which helped orchestrate the return of "Duck Dynasty" after liberals and gay groups protested star Phil Robertson's condemnation of homosexuality, found that 98 percent of 5,000 supporters in an online poll said they are “not satisfied” with a biblically-themed movie “which replaces the Bible's core message with one created by Hollywood.”
The poll came after the Hollywood Reporter found that Christians asked to participate in screenings were flooding away, upset with the studio's break from the Bible's version of the story about saving mankind.
Specifically, the media outlet said that the viewers "questioned the film's adherence to the Bible story and reacted negatively to the intensity and darkness of the lead character" when he got drunk and considered taking “drastic measures to eradicate mankind from the planet."
The Darren Aronofsky production has already exceeded its $125 million budget.
“Faith Driven Consumers are eager to channel their formidable purchasing power toward entertainment choices that resonate with their values, and are keenly interested in the Bible-themed films that Hollywood studios are offering this year. As such, moviemakers are positioned to realize large profits if they are successful in connecting with Faith Driven Consumers,” said Chris Stone, Founder of Faith Driven Consumer and a Certified Brand Strategist. His group estimates that 46 million “faith driven consumers” spend $1.75 trillion annually.
“Our online survey finds that Paramount’s upcoming Noah film – widely reported to stray significantly from the core biblical message of the actual story – is going to face serious challenges resonating with Faith Driven Consumers, which could hurt the film’s bottom line. In order to increase its commercial viability, Paramount would be wise to take another look,” he added.Paul Bedard, the Washington Examiner's "Washington Secrets" columnist, can be contacted at firstname.lastname@example.org.