Publishers Need To Know Their Readers To Survive In Digital Era

wochit technology
October 17, 2013 AT 6:16 AM
By Kirsti Knolle FRANKFURT (Reuters) - Publishers need to get to know their readers and find out what they want if they are to halt the loss of market share to online powerhouses such as Amazon, industry figures say. Until a few years ago, publishers wielded power over readers' selection of books though in-store promotions and newspaper reviews. Now readers increasingly order their books online or download them onto electronic reading devices, write their own reviews and get ideas for what to read next from peers online. ...