POLITICS

Ram plans ‘So God made a farmer’ book

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Politics,Beltway Confidential,Michal Conger

If you liked Ram’s “So God made a farmer” ad that ran during the Superbowl — and millions of Americans did — the brand is betting you’ll love the new book they plan to release later this year, “shining the spotlight on the contributions of American farm families.”

The “Farmer” video launched Ram Truck brand’s “Year of the Farmer,” which the brand says aims to bring national attention to the significance of the American farmer.

The video, narrated by radio broadcaster Paul Harvey, has already been viewed more than 18 million times at ramtrucks.com, and millions more on other websites like YouTube.

“‘Farmer’ is about having America appreciate everything that farmers and farm families do on a daily basis and captures the hard work, determination and character of the farmer in all of us,” said Fred Diaz, President and CEO of Ram Truck Brand and Chrysler de Mexico in a statement. “We are so pleased and excited that this has touched the hearts and souls of so many people in a positive way.”

 

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