The National Republican Senatorial Committee will unveil seven billboards in North Carolina on Thursday hitting Sen. Kay Hagan, a Democrat, for supporting Obamacare.
The signs list “Kay Hagan’s Senate accomplishments,” but quip that helping pass the Affordable Care Act has been her only one.
The billboards, which will go up in Greensboro, Charlotte, Winston-Salem and Raleigh-Durham, are part of a larger NRSC messaging push in August that one committee source said will employ “guerrilla tactics,” including web videos, billboards and phone calls. On Wednesday, the committee also released its first television ad of the midterm election cycle, targeting Democratic Sen. Mary Landrieu of Louisiana.
Hagan is widely considered to be a vulnerable incumbent, and a recent poll conducted by PPP showed her favorability among voters at only 42 percent.
But Republicans have struggled to find a formidable candidate to challenge Hagan. Her most likely GOP opponents, Thom Tillis and Phil Berger, each trailed Hagan by 8 percentage points in the PPP survey.
Update: The Democratic Senatorial Campaign Committee scoffed at the GOP push. “What a royal waste of money by Washington Republicans,” DSCC Deputy Executive Director Matt Canter said.