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POLITICS: Campaigns

RNC launches Black History Month ad campaign

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Beltway Confidential,Opinion,Joel Gehrke,Campaigns,Reince Priebus,Race and Diversity,RNC

Republican National Committee chairman Reince Priebus, who has emphasized the need to reach out to minority voters since the 2012 election, released a Black History Month ad campaign praising the recipients of this year's Black Republican Trailblazers Awards Luncheon.

“This Black History Month, we are excited about the unique opportunity to share the remarkable stories of black Republicans who have broken barriers and opened doors so that others may succeed," Priebus said in a press release accompanying the ads. "Recognizing these truly accomplished trailblazers through black media is an important opportunity to honor our past and build our future.”

Priebus is running ads on local radio in praise of Judge Sara J. Harper of Ohio, Dr. Louis Sullivan of Georgia, and Michigan businessman William "Bill" Brooks, the honorees at Tuesday's Black Republican Trailblazer Awards luncheon (you can hear the ads at the links). There will also be a D.C. market radio ad highlighting all three.

Ads for print publication "pay tribute to nationally recognized black Republicans including former Secretary of State Condoleezza Rice; Senator Tim Scott; Saratoga Springs, Utah, Mayor Mia Love; Senator Hiram Revels, and Frederick Douglass," according to the release.

Minority outreach was one of the top priorities coming out of the Growth and Opportunity Project, the RNC's post-mortem on the 2012 election.

"[T]he RNC must embark on a year-round effort to engage with African American voters," the report said. "The engagement must include not only persuasion based upon our party’s principles but also a presence within community organizations ... The African American community has a lot in common with the Republican Party, and it is important to share this rich history. More importantly, the Republican Party must be committed to building a lasting relationship within the African American community year-round, based on mutual respect and with a spirit of caring."

In December, the RNC went to Detroit to open it's first African American Engagement Office.

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