You can choose the size of the video you would like to embed below. Next, copy the embed code that is available in the box below. Paste this code on to your website to display the video.
If you experience problems embedding videos, please contact us.
December 04, 2013 AT 12:46 PM
If Americans feel like they can't turn on the TV or walk outside without seeing Ron Burgundy's mustache, it's nothing compared to the exhaustive international marketing campaign for Anchorman: The Legend Continues. In an unprecedented push for a comedy, Paramount -- with 24/7 assistance from star Will Ferrell and director Adam McKay -- has engineered an aggressive assault while tailoring the message to specific markets. The reason? Paramount is determined to broaden the $50 million sequel into a global hit. In 2004, Anchorman: The Legend of Ron Burgundy earned a meager $5.3 million internationally, compared with $85.3 million in North America.