Ron Burgundy Goes Global: Paramount Pushes 'Anchorman 2' Overseas

wochit entertainment
December 04, 2013 AT 12:46 PM
If Americans feel like they can't turn on the TV or walk outside without seeing Ron Burgundy's mustache, it's nothing compared to the exhaustive international marketing campaign for Anchorman: The Legend Continues. In an unprecedented push for a comedy, Paramount -- with 24/7 assistance from star Will Ferrell and director Adam McKay -- has engineered an aggressive assault while tailoring the message to specific markets. The reason? Paramount is determined to broaden the $50 million sequel into a global hit. In 2004, Anchorman: The Legend of Ron Burgundy earned a meager $5.3 million internationally, compared with $85.3 million in North America.