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August 13, 2013 AT 2:19 PM
It's official: Making fun of 'iSheep' has been both fun and profitable for Samsung. In an interview with AdNews, Samsung Australia's CMO Arno Lenior said that the 2011 Samsung ad that ridiculed Apple fans for unquestionably loving everything about the iPhone helped propel the company's brand to a whole new level. "That really did mark quite a tipping point for us globally," he explained.