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Samsung: Winning Big With Affordable Smartphones

wochit technology
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November 06, 2013 AT 1:25 PM
In this year's list, tech giants like Apple, Microsoft, IBM and Google held their winning positions from 2012, but Samsung made a notable new appearance in the top ten. Samsung increased its brand value by 53% this year and, with $181 billion in revenues, is outperforming even Apple in sales. Short story: make smartphones affordable on a global scale. In the first quarter of 2013, Samsung's net income was half that of Apple's. Instead of targeting the most high-end corner of the market, this smartphone manufacturer is churning out devices that are affordable and appeal to consumers in emerging markets. Economist Adolfo Laurenti