The Service Employees International Union announced today it would run radio ads in the battleground states of Nevada, Virginia and Colorado aimed at telling the Spanish-language community it should back Obamacare. The ads will be timed to coincide with congressional Republican plans to have a vote on repealing the law.
“Latinos see what Republicans are doing and until they support laws like the Affordable Care Act and Dream Act, these antics will only hurt them on Election Day,” said SEIU Secretary-Treasurer Eliseo Medina in a press release.
A source at SEIU said the ad buy would be for $250,000, part of $4 million the union has set aside for media campaigns directed at the Latino community this year.
