Sign to welcome Detroit visitors, bring in revenue

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Photo - In a May 25, 2014 photo, the Hart Plaza marquee, scheduled to be removed sometime soon, sits disconnected near Jefferson and Woodward during the 2014 Movement Electronic Music Festival at Hart Plaza in Detroit. landmark that welcomes visitors to downtown Detroit is being replaced by a new sign that's expected to generate revenue for the bankrupt city. the replacement will be built after Labor Day. (AP Photo/Detroit Free Press, Jarrad Henderson)  DETROIT NEWS OUT;  NO SALES
In a May 25, 2014 photo, the Hart Plaza marquee, scheduled to be removed sometime soon, sits disconnected near Jefferson and Woodward during the 2014 Movement Electronic Music Festival at Hart Plaza in Detroit. landmark that welcomes visitors to downtown Detroit is being replaced by a new sign that's expected to generate revenue for the bankrupt city. the replacement will be built after Labor Day. (AP Photo/Detroit Free Press, Jarrad Henderson) DETROIT NEWS OUT; NO SALES
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DETROIT (AP) — A four-sided lighted landmark that welcomes visitors to downtown Detroit is being replaced by a new sign that's expected to generate revenue for the bankrupt city.

The Detroit Free Press reports (http://on.freep.com/1yEf2wN ) that the replacement for the Hart Plaza sign likely will be built after Labor Day. The new sign will incorporate an emergency notification system. Including its base, the sign will stand nearly 50 feet tall.

Emergency manager Kevyn Orr approved a contract in April with Nonrahs LED of Southfield to tear down the old sign and construct and operate the new one. The company is responsible for covering the costs and will share advertising revenue with the city.

Recreation department Director Alicia Minter says the new sign will generate between $10,000 and $20,000 annually after costs are covered.

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