Snapchat's Teen Appeal Is Also Its Achilles Heel

wochit technology
November 14, 2013 AT 3:13 AM
You can argue until you're blue in the face whether or not Snapchat is worth the $3 billion Facebook apparently offered to buy it. But there's little argument over why Facebook CEO Mark Zuckerberg was willing to pay that much for the disappearing-photo-sharing service: It's attracting the teens that Facebook is losing.