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So how did Disney keep Star Wars a secret?

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"But really, I think everybody was mature about it. It's important to keep these things confidential, so people just kept their mouths shut." How many people knew about Episode VII? "Not many. It was a very small group. Probably a smaller group than knew about the attack on bin Laden!" -- Disney chairman Alan Horn, talking to Vulture , about how those in the know kept the secret about...