SOCHI SCENE: Just call him I-Pod

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Photo - Switzerland's Iouri Podladtchikov celebrates after he won the gold medal in the men's snowboard halfpipe final at the Rosa Khutor Extreme Park, at the 2014 Winter Olympics, Tuesday, Feb. 11, 2014, in Krasnaya Polyana, Russia. (AP Photo/Andy Wong)
Switzerland's Iouri Podladtchikov celebrates after he won the gold medal in the men's snowboard halfpipe final at the Rosa Khutor Extreme Park, at the 2014 Winter Olympics, Tuesday, Feb. 11, 2014, in Krasnaya Polyana, Russia. (AP Photo/Andy Wong)
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SOCHI, Russia (AP) — Iouri Podladtchikov has delivered the stunner of these Sochi Games, besting American snowboarding icon Shaun White in the halfpipe to win the gold medal.

The 25-year-old from Switzerland, who was born in Russia, figures to have his name all over the news in the coming days after beating the two-time defending Olympic champion. So you better learn how to say it.

It's pronounced YOU'-ree Pod-LAT'-she-kawv.

You know what? Come to think of it, probably just best to call him by his nickname: I-Pod.

— By Jon Krawczynski — Twitter http://twitter.com/APKrawczynski

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Associated Press reporters are filing dispatches about happenings in and around Sochi during the 2014 Winter Games. Follow AP journalists covering the Olympics on Twitter: http://apne.ws/1c3WMiu

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