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The Social Impact Of The Grammy Awards

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January 30, 2014 AT 6:49 AM
Katy Perry may have lost Song of The Year and Best Pop Solo Performance to new-kid-on-the-block Lorde on Sunday, but socially speaking, she came out on top. Those who tuned in Sunday night weren’t exactly exposed to another episode of the “Hashtag Grammys,” mainly because LL Cool J didn’t bring it up every 30 seconds this time around. However, there was still a staggering amount of social activity around the award show. During the course of the evening Next Big Sound tracked more than 100 tweets mentioning an artist handle and the GRAMMYs hashtag, for every second that went by. That’s a lot of tweeting.