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November 01, 2013 AT 7:22 PM
Mary-Kate and Ashley Olsen are adding a new feature to their growing lifestyle brand: fragrance. The perfume duo, which the twins named Nirvana, will be associated with their Elizabeth and James line and sold exclusively at Sephora stores starting in January. "We felt that between the brand Elizabeth and James and Sephora that we were really speaking together directly to our customer. We felt that was a really good place to start exploring the world of fragrance and beauty.