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Super Bowl Ads Or Players’ Salaries: Which Cost More?

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January 31, 2014 AT 12:09 PM
It's Super Bowl time. The biggest sporting event of the year has arrived and this year's game at MetLife Stadium in New Jersey has been billed as the most expensive one yet. The Super Bowl also means hundreds of millions of dollars are being spent to get in on the action, most of which has nothing to do with which team wins the game. According to the Los Angeles Times, 55 commercials will air during this year’s Super Bowl, with companies shelling out an average of $4 million for a 30-second spot. Advertisers spend as much as $2 million dollars to produce ads, which means a one-minute commercial can cost advertisers $10 million.