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Switched On: Amazon's Puzzling Prime Directive

wochit technology
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March 29, 2014 AT 11:42 AM
While Netflix is generally believed to be far ahead of the service from the online retailer, Amazon is still fighting hard to match it. Recently, Amazon has focused on signing distribution deals, producing original content, adding metadata via X-Ray and even allowing downloads of some titles on its Kindle Fire HDX. Amazon Prime Video is available on iOS devices in addition to its Kindle Fire tablets, but unlike other Amazon apps like Kindle and its music store, it's not available on other Android tablets or phones. There may be one other wild card to Amazon's reluctance to make Prime Video more broadly available. The company has been rumored to be working on a television add-on.