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Tablets Outdo Phones When Closing Holiday-shopping Deals

wochit technology
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November 29, 2013 AT 6:23 AM
When it's time to actually spend the money in the mobile-device era, tablets were used 55 percent more often than phones during Thanksgiving-day shopping. Traffic from phones outpaced that of tablet for browsing sites, with phones accounting for 26.6 percent of visits to 15.3 for tablets. Specifically, iOS devices accounted for 21 percent of sales where Android devices accounted only for 4.6 percent. iOS users spent more, too -- $122 per order vs $106 for Android.