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Taco Bell Unveils New 13-Item Breakfast Menu

The Wall Street Journal
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March 28, 2014 AT 9:40 AM
Taco Bell, known for lunch and late, late night dinner, is moving into breakfast. The taco chain has started offering a full breakfast menu at more than 5,000 locations, and in doing so, it is taking aim squarely at its larger rivals. Company president Brian Niccol joins MoneyBeat. Photo: AP.