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Target Apologizes For Data Breach, Retailers Embrace Security Upgrade

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January 13, 2014 AT 10:10 AM
Target began a major public relations effort on Monday to apologize to customers for an unprecedented cyber attack on its network, but the No. 3 U.S. retailer was vague in providing details about what it knew and when. That was Morningstar Equity Analyst Ken Perkins. The company has so far disclosed that the breach started in late November and lasted 19 days over the peak holiday shopping season, resulting in the theft of about 40 million credit card records and 70 million other records containing customer data.