Target's Biggest PR Mistake With Credit Card Security Breach

wochit news
December 20, 2013 AT 6:07 AM
The Target Holiday Credit Card Breach of 2013 is destined to become a fixture in the curriculum of crisis management. And not in a good way. There is a very simple reason why, as the AP reports this morning, Target customers have reacted with “Fury and Frustration .” The retailer has played down the fact that its customers most needed to hear. In the notice on Target’s website about the “Unauthorized access to payment card data in U.S.