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Target's PR Nightmare Continues

wochit business
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March 14, 2014 AT 8:30 AM
It’s been another brutal week in the headlines for Target. On Thursday Businessweek.com ran a story claiming the nation’s second largest discount chain was first alerted to the installation of hacker malware on November 30th and again on December 2nd of last year. Citing interviews with employees familiar with the company’s security procedures, law enforcement officials as well as eight people with “specific knowledge of the hack and its aftermath,” Businessweek said Target chose not to act on the warnings. As a result at least 40 million Target customers saw their credit card information compromised. The shocking revelation came just two days after a USA Today story cited Kantar research showing a stunning drop in traffic levels at both Target.com and in the company’s roughly 1,700 stores.