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November 18, 2013 AT 3:33 PM
If you’ve got the world’s attention, you might as well do something nice with it every once in a while. That’s what Facebook, Twitter and a number of other tech companies are doing in the wake of the recent natural disaster in the Philippines. The two major social networks have placed ad-like banners at the top of the main timelines — or “streams” — directing those who click on the banner to donate money to outside relief organizations.