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January 03, 2014 AT 6:00 AM
Twitter shares are back on the rise on renewed optimism for its digital video advertising plans. The social network's stock is up more than 3% in Friday morning trading, after gaining $3.85 to close the markets the day before. This new jump in Twitter stock stems from a report from Evercore Partners Ken Sena , who says the company is in a strong position to rake in cash from video advertising.