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Tesla Grapples With PR Nightmare After Battery Fire In U.S.

wochit technology
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October 03, 2013 AT 11:20 AM
By Ben Klayman DETROIT (Reuters) - A video that went viral of a burning Tesla electric car has emerged as a public relations nightmare for the company, analysts said Thursday, as the "green car" maker lost as much as $3 billion in market value two days after the incident in Washington state. Tesla Motors Inc has confirmed that the car caught fire after the driver ran over a large metallic object on Tuesday morning just south of Seattle, causing extensive damage to the front end of the Model S sedan. ...