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March 31, 2014 AT 6:45 AM
According to a story from the LA Times at the end of last year, Tesla will launch an affordable car by 2015. But will an affordable high-end electric car bring in a range of new customers? Currently, Tesla’s cheapest car is the Model S, which retails at around $70,000. But the manufacturer thinks it can bring the price down for a new model as it looks to ramp up production. By affordable Tesla means in the region of $40,000, which is slightly over the average car price in the US, but still within the ball-park. Tesla has been open about wanting to expand its range and appeal to more customers and this reported cheaper car is a first step.