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THE 3-MINUTE INTERVIEW: Brandon Byrd

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People,Abby Hamblin

Byrd owns of a 1952 International Harvester Metro Van, out of which he sells frozen custard. The Prince George's County resident drives his old-fashioned Goodies Frozen Custard & Treats truck to different food truck hot spots around the area.

Why sell custard instead of ice cream or frozen yogurt?

I fell in love with custard when I moved from California to Wisconsin in 1996. I was like, "Wow, this is fantastic," and made my mind up then that I wanted to somehow be an ice cream business and I wanted it to be frozen custard. When I gave this a lot of thought, I was in the entertainment business, and that's probably one of the least wholesome industries. Frozen custard is so wholesome. I could have done frozen yogurt because that's so big right now, but I feel like you shouldn't just do something because it's a fad or trend, but do something you love and are passionate about so you can articulate that to someone else.

How would you compare food trucks with regular restaurants?

You can open a food truck for one-third the cost of a brick-and-mortar. I also like old things, especially old cars, and I wanted to somehow tap into that. I didn't feel like I can tap into that in a brick-and-mortar as well as I could in the old vintage van. With a truck, I was able to really put my own thumbprint on it and use all of my experiences to create something that was totally Brandon.

What's your favorite thing about working a food truck?

I'm a people person. I love talking and engaging with people. I love talking about my truck. That's my whole conversation, is being able to produce that nostalgic experience and be able to share it with folks.

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