This Music Startup's Contests Help Robin Thicke And Jay Sean Songs Go Viral

wochit entertainment
December 20, 2013 AT 2:33 PM
When Robin Thicke was looking to drive listeners to his summer single "Give It 2 U" this fall, his managers reached out to a small startup, Gigg, to help promote the song over social media. Thicke already had millions of fans subscribed to him online, but past promotions that Gigg had done with Jay Sean and Skylar Grey caught the team's eye.