Tom Wolf's ad buy pays off big in Pennsylvania governor's race

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Steve Doty,Polls,Campaigns,PennAve,Tom Corbett,Pennsylvania,Advertising,Allyson Schwartz,Tom Wolf

Democratic candidate for Pennsylvania governor Tom Wolf's major TV ad buy across the state has given him a boost in the polls, according to a new Franklin & Marshall College poll released Wednesday.

The F&M poll shows Wolf with 36 percent of the vote among likely Democratic primary voters. Perceived front-runner Rep. Allyson Schwartz only commanded 9 percent of the vote in the latest poll. Rob McCord got 3 percent, and both John Hanger and Katie McGinty got 1 percent.

Wolf, a York County businessman and former state revenue secretary, has been on the airwaves across the state for about a month, putting out TV ads well before his Democratic challengers. The poll shows fewer than two-thirds of registered Democrats have seen a television ad for the candidates for governor; however, of those who have, 88 percent have seen a commercial for Wolf. Schwartz holds a slim 13-11 percent lead over those voters who haven't yet seen any Wolf ads.

The 548 Pennsylvania Democrats polled say education is their top issue when deciding who to vote for in the primary, followed closely by the economy and job market.

Wolf isn't just holding leads over his Democratic opposition. A new Quinnipiac poll released Wednesday shows the York County businessman with a sizable 52-33 percent lead over incumbent Gov. Tom Corbett. The poll finds Corbett with just a 36 percent approval rating among Pennsylvania voters, and also shows him trailing every Democratic challenger.

Corbett had tried to win over many Pennsylvania voters during his State of the State address earlier in February when he announced sizable funding increases for education.

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Steve Doty

Senior Video Journalist/WEXTv Coordinator
The Washington Examiner