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July 04, 2013 AT 11:45 AM
Apple is said to be plotting new incentives and schemes to persuade shoppers to buy the iPhone in-store. The move apparently comes in a bid to fight competition from Android smart phones. While CEO Tim Cook is supposedly happy with sales figures for Mac and iPad devices, he wants more customers to buy iPhones from inside Apple shops, so that they get a gander at the other glossy gadgets Apple is flogging.