Towson Town Center opens Luxury Wing

Local,Andrew Cannarsa
In search of the perfect comforter, Baltimore City resident Peggy Mainor trekked to the Pottery Barn in Annapolis on Wednesday.

She was disappointed the chosen bedspread wasn’t in stock, but soon pleasantly surprised when store staff said a new Pottery Barn was opening Thursday at Towson Town Center.

“I usually do all of my shopping in Annapolis or Tysons Corner [in Virginia],” Mainor, 49, said Thursday as she left the Towson Pottery Barn, carrying her new comforter. “It’s great that we now have all of these new stores, like Pottery Barn, right down the road.”

Towson Town Center staff and property owner General Growth Properties are banking on luring more shoppers like Mainor to the new Luxury Wing, which opened Thursday after more than two years of planning and development.

“The economy is not exactly soaring, but this center will be soaring,” Baltimore County Executive Jim Smith said at the grand-opening ceremony.

“This certainly is a destination location for shopping and dining, and it’s going to have a tremendous impact on Towson.”

The center’s new Luxury Wing added 110,000 square feet of space to Towson Town Center, bringing in new retailers such as Burberry and Crate & Barrel and restaurants including The Cheesecake Factory and P.F. Chang’s.

GGP representatives said Louis Vuitton would open a 3,900-square-foot store and Lacoste would open a 1,400-square-foot store in the Luxury Wing next summer.

Another restaurant, Stoney River Legendary Steaks, is scheduled to open there in the spring.

As retail sales slump and consumers pull back on their discretionary spending during this economic slowdown, Towson Town Center staff seemed confident the Luxury Wing’s opening would spur sales as the holiday shopping season approaches.

“If we’d had a crystal ball to see where the economy would be today, we still would have gone through with this redevelopment,” said Lisa Bisenius, associate general manager of Towson Town Center.

“Sales have been good, but there’s a reason we did this before the fourth quarter.”

Last month, Chicago-based GGP said it was considering selling some of its properties to raise capital and boost its sinking stock price.

Company officials didn’t give details on where those plans stood and declined to disclose the cost of Towson Town Center’s redevelopment, per company policy.

“We all feel pretty optimistic and we have a good plan for the future,” Bisenius said. “We feel there will be several options to consider moving forward.”

New retail
Since redevelopment began in 2006, 32 retailers and restaurants have joined Towson Town Center or relocated to remodeled space, including:
» Abercrombie & Fitch
» Bose
» Burberry
» Fossil
» H&M
» Lucky Brand
» Sephora
» Swarovski
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