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Toyota Unveils Sports Car Concept In Bid To Recapture Supra Sizzle

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January 13, 2014 AT 7:10 AM
Toyota took the wraps off its new concept sports car Monday, underscoring an effort by Japan's largest automaker to energize its brand and fill a void in its lineup, after discontinuing the Supra more than a decade ago. The concept, called the FT-1, is part of a broader attempt by Chief Executive Akio Toyoda to add excitement to a brand better known for quality and reliability than heart-pumping performance. Although the Supra never sold in high volumes it enjoyed a loyal following among compact sports car enthusiasts.